Online sales of lingerie is projected to grow at a rapid pace

Toronto, November 2021: According to a recent market study, the worldwide online market for lingerie which is currently being valued at 50 billion is projected to swell to around 73.6 billion by the year 2027.

Lingerie has one of the highest growth potentials in the fashion industry, particular the apparel sector mainly due to innovation, investment and research in new products, materials, marketing strategies and technologies that attract potential customers. The report also mentions about the rise in consumer spending towards stylish clothing, greater understanding of current trends in fashion, adoption of visual merchandising and participation of women in sporting and outdoor activities.

Bra, including padded bra, non-padded bra, bralettes & sporting bra formed the large chunk of the lingerie sales along with panties, loungewear and shapewear and this trend is expected to carry forward for years to come, according to the report.